THE QUORN KITCHEN

Created, curated and launched a recipe book to showcase how versatile Quorn is as an everyday ingredient. Working with Quorn's home economists we created the 170 page recipe book, developed the look & feel, tone of voice and photography style and launched it with an integrated campaign. It was only ever meant to be a limited run but due to the success of the book, the print run continues and it’s now permanently on sale - even reaching the top 20 in the Amazon food and drink charts. Click <here> to buy!

ROLE: Creative / Copywriter AGENCY: Initials MEDIA: Print, OOH, On-Pack, Digital RESULTS: Over 80,000 book redemptions and counting

Press ads

Bus sides

Bus sides

On-pack promotions gave consumers the opportunity to purchase the recipe book at a discounted price

On-pack promotions gave consumers the opportunity to purchase the recipe book at a discounted price

Quorn Cook book reached the top 20 in the Amazon food and drinks chart

Quorn Cook book reached the top 20 in the Amazon food and drinks chart