VITAMIN WATER - PRINTSPIRATION

We used new tech to help some of the UK's best creatives #shinebright when they needed it most - being shackled at their desk. We carefully selected 1,000 creative entrepreneurs to receive a Glaceau Vitamin Water delivery comprising 8 chilled bottles and a branded Berg ‘Little Printer’. It printed daily nuggets of left field inspiration to help spark new ideas and thinking for their day to day work, underpinning the product’s core ability to help creative people shine bright.

ROLE: Creative AGENCIES: Sense London, Holler MEDIA: Digital, Social, PR, Sampling RESULTS: 1.5 million impressions