DESPERADOS BEER - CITY HACK
Partnering Desperados Beer with UKF, the home of electronic music, we created a YouTube series challenging the UK’s best up & coming DJs, promoters and designers who embody Desperados 'maverick attitude' to team up and hack their city the best - promoting themselves in the process. Judged by leading industry talent, the teams from London, Manchester and Bristol were set a series of challenges including: Making a music video, A home city stunt, A home city party & A final party at building 6, to win a years mentorship with UKF. Ten pieces of content later & London was crowned the winner!
ROLE: Lead Creative AGENCIES: RPM, Adam&EveDDB MEDIA: Content, Social, Experiential RESULTS: 3.5m views, 6.6m social reach
