BACARDÍ - MADE TO MIX ‘HoW TO’ VIDEOS

Created a new and dynamic visual identity for Bacardi’s ‘how to’ global serve content to work across social. We commissioned a track and gave each cocktail it’s own visual world with expressive supers bringing to life the key actions. Each video was filmed in away so they can easily cut to various social ratios.

ROLE: Lead Creative Team AGENCY: AMVBBDO MEDIA: Social, YouTube RESULTS: TBC