FOSTER’S - HELLUVA CATCH (ConCEPT)

To encourage the purchase of Fosters in pubs and bars we proposed a game that utilised the new pint glass design. Inspired by Australians love of Sea Fishing, Helluva Catch is an AR game that turns a pint of Foster’s into a fishing scenario where the user can reel in prizes by casting out with their phone.

ROLE: Lead Creative AGENCY: RPM MEDIA: AR Gameplay, App, Innovation, On-Trade