DORITOS iD3

An interactive online action packed game inviting fans to figure out the identity of the mystery flavour of Doritos. Gaming credits were hidden in the Doritos iD3 packets to be used to play the online game. Gamers were given multiple choice scenarios choosing from one of three situations to progress through the games criminal narrative of identity theft. In the final level, those who completed the game could then share what they thought the mystery flavour was - entering a prize draw to win the £20k reward.

ROLE: Junior Creative Copywriter AGENCY: Initials MEDIA: Digital, Website, Film, Social, OOH, On-Pack PRODUCTION: Upset TV, Rehab Studios