TODAY, THERE'S ONLY ONE CAPTAIN MORGAN

Tournament underdog Leicester City winning the Premier League was not only historic but the perfect opportunity for Captain Morgan Rum to dedicate their bottle to their name sake; Leicester’s Captain, Wes Morgan. Tweeting Wes with our new bottle design turned into one of 2016’s most trending conversations and kick started the production of 11,000 limited edition Wes bottles that were then shipped up to Leicester, only to be sold out in 24 hours! It won the Marketing in the Moment category at Campaign's Marketing New Thinking Awards and became Diageo’s most successful social media campaign in Europe.

ROLE: Lead Creative AGENCY: RPM MEDIA: Social, Print RESULTS: 50 million reach

Case study