PEUGEOT - LET YOUR BODY DRIVE

A digitally led UK campaign designed to engage with younger drivers to support Peugeot 208's global campaign of 'Let Your Body Drive'. Partnering with dubstep dancer and internet sensation Marquese Scott, whose seamless body popping brought to life the intuitive nature of the cars driving ability, to the Summer anthem 'Feel The Love' by the (then) emerging artists Rudimental made the film the No.2 most viewed Ad by UK users on YouTube in 2012 (gaining more views than the official music video!). User generated content followed as fans where encouraged to upload their 'Body Drive' videos to a dedicated YouTube channel, with the best entry winning a trip for 7 to the dance capital Ibiza.

ROLE: Creative AGENCY: Initials MEDIA: Film, Social, UGC PRODUCTION: Rubber Republic RESULTS: 10.5 million views