BACARDÍ - DO WHAT MOVES YOU

As part of the wider ‘Do What Moves You’ campaign and to further tighten Bacardi’s relationship with music we partnered with credible emerging artists from across the UK; Bugzy Malone, Stefflon Don and Giggs to find out what motivates them pursue their passion. We created a three part content series supported by social and PR as well as hosting live gigs performed in the artists home towns of Manchester, Birmingham and London.

ROLE: Lead Creative Team AGENCY: AMVBBDO MEDIA: Content, Social, PR, Experiential, DOOH RESULTS: 166m reach (part of the wider campaign)

BUGZY MALONE

STEFFLON DON

GIGGS

DIGITAL OOH

Keeping the music theme alive we created speakers were the bottle and serve moved to the beat of the music.

SOCIAL

On going library of assets including: lifestyle, product and brand